Analyze the content of TEN advertisements Research Paper

Analyze the content of TEN advertisements - Research Paper Example The paper "Analyze the content of TEN advertisements" analyzes ten articles. According to the theory, advertisements make people get addicted to unnecessary things and new habits. The second advertisement is that of Ford Mustang 2013. This advertisement lasts nearly 2 minutes and it appeared on television. In the advertisement, the new Ford Mustang 2013 runs down a beautiful street which is full of beautiful people. As the car moves, all people including children watch with admiration. In issues like that of Ford Mustang, one can apply the theory of Interractionism too. According to this theory, (as cited in Herman & Reynolds, 1994, p. 25) the advertisements create a virtual world of modern self. This helps create a new need to buy the new products. In the case of Ford Mustang 2013, the advertisement shows that people watch the new product with admiration. Thus, the viewer develops the feeling that getting that model is a necessary step to get admiration in society. Coca Cola adverti sement is the third one. It appeared on television and it lasts nearly two minutes. The advertisement starts when a young guy inserts a coin in the cola vending machine. The coin initiates a series of events inside the machine in which unnatural creatures fill cola in the bottle in an unnatural place and finally the bottle is handed over to the guy. Evidently the advertisement is capitalizing on the mystery regarding the preparation of coca cola. Admittedly, various rumors regarding the mystery of cola’s preparation can be a weakness. ... However, in the above stated ad of Coca Cola, one can see the art of capitalizing on the so called weakness. 4. Woman’s Horlicks is the third important advertisement. This advertisement is on print media. The advertisement shows a jar in the shape of a woman. The advertisement reads: â€Å"Your husband needs you, your children need you, your family needs you, your neighbors need you, your pets need you, your plants need you.† And the final statement goes: â€Å"And your health needs you.† Thereafter the advertisement contains extensive information about the nutrition content of the supplement. Here, it seems that one should think about the influence of sociological images to understand the importance of this advertisement. In the case of people, always ‘seeing is believing.’ That means through compelling images and statements, it is possible to develop the sociological imagination of people. A woman finds the advertisement of Horlicks something like a wake-up call. 5. The fifth advertisement is that of Nike. It appeared on print media. The advertisement shows a cheetah running at high speed. The cheetah has the trade mark of Nike on its belly. The heading of the advertisement reads: â€Å"What is the secret of this speed?† At the left bottom of the advertisement, it reads: â€Å"Ask the master.† And the right bottom of the advertisement shows the name of Nike and its trademark. The advertisement wants to compare Nike with the fastest animal on earth. In this case, the study by Lutz and Lutz (1977) seems useful. The study proves that interactive picture sequences have the power to enhance subsequent item recognition. When

Delegation Paper Essay Example | Topics and Well Written Essays - 1250 words

Delegation Paper - Essay Example However, there has been a significant transformation in management style and approach of MGM Transport's managers. After attending a management seminar, most of the managers adapted a new way of dealing with their team members or subordinates most especially in the manner the delegated tasks to their subordinates. Delegation in MGM Transport is now all about asking questions and hearing out what the employees have to say regarding specific concerns. Managers in the company now place more value on what the employees have to say. So before they dish out orders left and right, the managers consult their people, ask them questions, and make them give their suggestions as to how the issue will be solved. As early as the planning stages, the managers now involve their team members. The plan of action which used to be the responsibility of the manager has now become collaboration between the manager and the employees. A specific instance that will demonstrate how such delegation process occurs in MGM is when the issue of the need to expand the company's less-than-a-truckload (LTL) services. John Adams, a member of the sales team, was tasked to study the need to expand the company's LTL services and which regions or areas must be considered. Before coming up with any decision or plan of action, John called for a meeting with his team. He told them of the situation and asked them what they have to say about it. Adams asked them for suggestion as to how to proceed with the task. When everyone had said their piece, John and his team worked out a plan that will resolve the issue at hand. By involving his team in the planning process, John was able to eliminate possible misunderstandings that commonly occur when the team members do not have sufficient knowledge or background on the task that needs to be done. It was only after the consultation process did John divide the tasks among the team members. E ach member was assigned to do things that fit into his area of expertise the best. No one person was given too much or too little duties. Delegation in MGM used to be a big concern and a weakness of the managers. However, this has greatly changed. Today, delegation has been utilized by MGM managers as an effective tool that will increase the productivity of the company. II. Delegation in Other Areas and Activities The case of MGM Transport demonstrates a situation wherein delegation was effectively used in the planning stage. Delegation, however, is applicable not just to the planning phase. Delegation can be used in several other phases and stages in an organization. There are various ways by which delegation can be valuable to an organization and the various processes embedded in its operations. As seen in the example of MGM, delegating in planning requires the involvement of key employees whose skills and capabilities are necessary for the resolution of a particular issue. When in the planning process, it is vital for the manager to be aware of the various perspectives and points of view of an issue. Moreover, any manager in any organization would want that he would have as much suggestions and ideas from as many angles and sides when he makes decisions on certain issues. It is in this case wherein delegation can ease the planning process. Not only will delegation reduce the pressure on the